About This Flow
This Klaviyo flow allows you to nudge your top brand advocates (referrers) to continue sharing with their friends to earn additional rewards.
By implementing this flow, you can:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
The flow uses Mention Me event data passed into Klaviyo via integration. It leverages Klaviyo's Flows functionality. The pre-built flows include:
- Suggested copy
- Variables from Mention Me events
- Customer profile attributes
Pre-requisites
1. An active Mention Me referral programme that rewards customers
2. The latest version of the Mention Me × Klaviyo integration is enabled – Check integration status:
- Enabled: You are good to go!
- Not Connected: Follow this setup guide
3. Working knowledge of Klaviyo personalisation variables
Supported Channels
Basic Workflow
1. A customer refers a friend and receives a reward.
2. After 4 days, an email reminder is sent (with consent), encouraging further sharing via their share link.
3. After 14 days, a second reminder email is sent.
Note: Mention Me cannot legally send these reminders due to GDPR, so you must configure them in Klaviyo.
Steps to Create the Flow
Step 1: Install the Flow
1. Log into Klaviyo Flows
2. Select Mention Me from the integrations
3. Select Referrer Share Again Reminder
Step 2: Add Content to Reminder Emails
1. Update images, logos, and styles to match your brand
2. Use Mention Me recommended variables where possible
Reminders: Example Placeholder Versions
| 1st Reminder | 2nd Reminder |
|---|---|
|
Subject: Keep sharing! You've referred {{ person|lookup:'Mention Me Referrals' }} friends Preview: {{ event|lookup:'Offer Subject Copy'|default:'' }} Hey {{ first_name|default:'there' }}, {% if person|lookup:'Mention Me Referrals'|gt:1 %} You’ve referred {{ person|lookup:'Mention Me Referrals' }} friends! {% else %} You’ve referred {{ person|lookup:'Mention Me Referrals' }} friend! {% endif %} {{ event|lookup:'Offer Subject Copy'|default:'' }} Share your link: {{ person|lookup:"Mention Me Share link"|default:'' }} |
Subject: Don't forget to keep sharing – {{ person|lookup:'Mention Me Referrals' }} friends Preview: {{ event|lookup:'Offer Subject Copy'|default:'' }} Hey {{ first_name|default:'there' }}, {% if person|lookup:'Mention Me Referrals'|gt:1 %} Thanks for referring {{ person|lookup:'Mention Me Referrals' }} friends! {% else %} Thanks for referring {{ person|lookup:'Mention Me Referrals' }} friend! {% endif %} Share again: {{ person|lookup:"Mention Me Share link"|default:'' }} |
Populated Email Examples
Personalisation Variables Used
| Variable | Description | Example |
|---|---|---|
| {{ first_name|default:'there' }} | Customer's name fallback | "Ryder" or "there" |
| {{ person|lookup:"Mention Me Share link"|default:'' }} | Unique share link | https://demo.mention-me.com/m/olk/se8fp-adrian-parris |
| {{ person|lookup:'Mention Me Referrals' }} | Total successful referrals made by customer | 5 |
| {{ event|lookup:'Offer Subject Copy'|default:'' }} | Current offer text for referring more friends | Treat a friend to 10% off and get £10 off |
Step 3: Test the Preview
1. Click Preview & Test
2. Select a profile who matches the trigger criteria
Step 4: Activate the Flow
1. Once everything is tested and finalised, click Review and Turn On in the flow design screen
Need help? Reach out to our Support or On Demand team using the support form.