About the Mention Me Emarsys integration
The Mention Me integration with Emarsys will enable you to receive your referral and advocacy-related events into your Emarsys platform in real-time.
Our integration lets you:
- Grow your contact database by sending marketing opt-ins to Emarsys in real-time
- Use referral data for personalised email campaigns and coupon reminders
- Improve segmentation with first-party referral data
As part of the setup of the Emarsys integration, Mention Me will automatically create the Customer Profile attributes and the External Events needed. Therefore, there is no need for this to be done by you prior to the integration being enabled.
The different datasets sent to Emarsys
With the Mention Me integration, data is sent to Emarsys as the following:
When the external events and contact fields are created, they will be assigned their own unique identifier by Emarsys and will be different from the examples shown in the images above.