About the Mention Me Emarsys integration
The Mention Me integration with Emarsys enables you to receive referral and advocacy-related events in your Emarsys platform in real-time.
Our integration lets you
- Grow your contact database by sending marketing opt-ins to Emarsys in real time
- Use referral data for personalised email campaigns and coupon reminders
- Improve segmentation with first-party referral data
As part of the Emarsys integration setup, Mention Me will automatically create the Customer Profile attributes and the External Events needed. Therefore, no manual configuration is required before enabling the integration.
The different datasets sent to Emarsys
With the Mention Me integration, data is sent to Emarsys as follows:
1. Customer profile attributes
2. External events
When the external events and contact fields are created, they will be assigned unique identifiers by Emarsys. These will differ from those shown in the screenshots above.