What event data is sent to Emarsys by Mention Me

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The Mention Me integration uses the Emarsys external events functionality that can be used for trigger-based workflows to generate email campaigns.


Mention Me will automatically set the external events in Emarsys as part of the integration setup

 

About Emarsys External Events

External events are how programs and campaigns in Emarsys can be linked to external triggers. They can be associated with actions outside Emarsys, and can then be used to add contacts to an automated program or trigger mobile or email campaigns to them.


Summary of events sent to Emarsys

Mention Me event name Emarsys event name When it triggers
Registered as a Referee

mm:referrer_registration

 When a customer has registered as a referee
Registered as a Referrer

mm:referee_registration

 When a customer has registered as a referrer
Received a Referee Reward

mm:referee_fulfillment

 When a customer obtained a reward as a referrer's friend
Received a Referrer Reward

mm:referrer_fulfillment

 When a customer obtained a reward for referring a friend
Opted into Marketing 

mm:marketing_opt_in

 When a referee has requested to receive your newsletter at signup or if an existing customer has signed up to receive your newsletter post-purchase
Submitted an NPS Score **

mm:nps_score

 When a customer has supplied an NPS score at post-purchase
Received a discount on next order**

mm:discount_on_next_order_fulfillment

 When a customer has received a discount to use on their next order 
Propensity to Refer**

mm:propensity_to_refer

 Each time a customer has their propensity to refer calculated, their propensity value will be sent to Emarsys. 

** If you have the Mention Me add-on enabled

 
How to use Mention Me data in Email templates

The Mention Me data can be inserted into email campaigns to create a personalised email experience using the Emarsys Scripting Language (ESL). 


You can use ESL in the email body, header, preheader, subject, from the name, and basically anywhere in the email where Emarsys personalisation could work effectively.


Details of External Events

Registered as a referrer (mm:referrer_registration)

Each time a customer registers as a referrer on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Emarsys.

All the different attributes associated with the referrer registration are shown below:

Attribute Emarsys ESL Field Description Example



Customer		 {{event.customer.customerId}} An external ID you use to identify your customer other than email (i.e. Shopify ID) that has been passed to Mention Me MI9795903142
{{event.customer.email}} Email rydercollins742@mention-me.com
{{event.customer.firstname}} First Name Ryder
{{event.customer.surname}} Surname Collins


Customer offer		 {{event.customerOffer.id}} Offer Id 105
{{event.customerOffer.createdDate}} The date the referral offer is valid from 2020-04-03T09:39:08+01:00
{{event.customerOffer.expiryDate}} The date the referral offer is valid until 2020-04-03T09:39:08+01:00
{{event.customerOffer.segment}} Segment VIP
{{event.customerOffer.situation}}

Situation - Where the offer was shown to the customer

 postpurchase
{{event.customerOffer.shareLink}}

This is the link that referrers can use to send to their friends to join your referral program

 https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly
{{event.customerOffer.dashboardLink}}

This is the link that referrers can use to see how many successful referrals they have had or to use to share via different share methods

 https://demo.mention-me.com/d/2674816/9c34b0c2



Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description UK Campaign
{{event.campaign.state}} State Running




Campaign 

Locale

 {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £


Experiment		 {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False








Offer		 {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off










Reward		 {{event.reward.id}} An internal Mention Me ID of the reward being given 4554
{{event.reward.fulfilledBy}} The method by which the reward is issued coupon
{{event.reward.amount}} The reward amount being offered 20
{{event.reward.type}} Type of reward being offered (could be a percent, amount, free gift) percent
{{event.reward.referrerReward}}

This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

  • This can be inserted into the email to tell the referrer the value of their reward
 20%
{{event.reward.referreeReward}}

This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

  • This can be inserted into the email to tell the referrer what reward value their friend could get
 £15
{{event.reward.description}} Description - This should not be used in customer-facing emails as it is a non-customer-friendly description Referee gets 25% off when they spend over £70
{{event.reward.minimumFrendsReqiured}} The minimum number of friends required to have the reward 1
{{event.reward.spendConstraint}} The amount the referrer needs to spend in order to get the reward 1000


Registered as a Referee (mm:referee_registration)

Each time a customer registers as a referee on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Emarsys.

All the different attributes associated with the referrer registration are shown below:

Attribute Emarsys ESL Field Description Example

Referee		 {{event.referee.customerId}} Customer Id - Not populated for referees n/a
{{event.referee.email}} Email

jojohnson378@mention-me.com
{{event.referee.firstname}} First Name Joe
{{event.referee.surname}} Surname Johnson
{{event.referee.isVoid}} IsVoid false
{{event.referee.id}} Referee Id 193
{{event.referee.shareSource}} The share method by which the referee was introduced to your brand FORWARDED-EMAILED-LINK
Referrer {{event.referrer.customerId}} Customer Id MI9795903142
{{event.referrer.email}} Email rydercollins742@mention-me.com
{{event.referrer.firstname}} First Name Ryder
{{event.referrer.surname}} Surname Collins

Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer facing emails UK Campaign
{{event.campaign.state}} State Running
Campaign Locale {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £
Experiment {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False
Offer {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off


Reward		 {{event.reward.id}} An internal Mention Me ID of the reward being given 4554
{{event.reward.fulfilledBy}} The method by which the reward is issued coupon
{{event.reward.amount}} The reward amount being offered 20
{{event.reward.type}} Type of reward being offered (could be a percent, amount, free gift) percent
{{event.reward.description}} Description - This should not be used in customer-facing emails as it is a non-customer-friendly description Referee gets 25% off when they spend over £70
{{event.reward.beforePurchase}} This indicates if the reward can be issued before the referee makes their first purchase true
{{event.reward.referrerReward}}

This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

 20%
{{event.reward.referreeReward}}

This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

  • This can be inserted into the email to tell the referee what reward they can get
 £15

Received a referee reward (mm:referee_fulfillment)

Each time a referee obtains a reward for being a referrer's friend on the Mention Me platform, a referee fulfilment event will be triggered and the associated data will be sent to Emarsys.

All the different attributes associated with the referee fulfilment are shown below:

Attribute Emarsys ESL Field Description Example

Referee		 {{event.referee.customerId}} Customer Id - Not populated for referees n/a
{{event.referee.email}} Email

jojohnson378@mention-me.com
{{event.referee.firstname}} First Name Joe
{{event.referee.surname}} Surname Johnson
{{event.referee.isVoid}} IsVoid false
{{event.referee.id}} Referee Id 193
{{event.referee.shareSource}} The share method by which the referee was introduced to your brand FORWARDED-EMAILED-LINK
Referrer {{event.referrer.customerId}} Customer Id MI9795903142
{{event.referrer.email}} Email rydercollins742@mention-me.com
{{event.referrer.firstname}} First Name Ryder
{{event.referrer.surname}} Surname Collins

Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails UK Campaign
{{event.campaign.state}} State Running
Campaign Locale {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £
Experiment {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False
Offer {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off


Reward		 {{event.reward.id}} An internal Mention Me ID of the reward being given 4554
{{event.reward.fulfilledBy}} The method by which the reward is issued coupon
{{event.reward.amount}} The reward amount being offered 20
{{event.reward.type}} Type of reward being offered (could be a percent, amount, free gift) percent
{{event.reward.description}} Description - This should not be used in customer-facing emails as it is a non-customer-friendly description Referee gets 25% off when they spend over £70
{{event.reward.beforePurchase}} This indicates if the reward can be issued before the referee makes their first purchase true
{{event.reward.referrerReward}}

This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

 20%
{{event.reward.referreeReward}}

This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

  • This can be inserted into the email to tell the referee what reward they can get
 £15
{{event.reward.couponCode}} This is the coupon code of the reward that can referrer has been given to use on their next purchase 10USDOFF-RXAAURVZ

{{event.reward.expiryDate|localized_date(contact.12, 'full')}}

This is the expiry date of the coupon that the referrer has been given

This can be inserted into an email to stress the urgency of spending their reward

By default, Mention Me sends the expiry date as Date and Time.

To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined.

To use any other date format, use the Emarsys Scripting Language

  Tuesday 24 October 2034

{{event.reward.expiryDate|localized_date('en','g') - 'now'|localized_date('en','g')}}

Use this to tell customers how many days left their coupon is valid for 

This will convert the expiry date into the number of days from now until the expiry date

 8
{{event.reward.callToActionUrl}}

This is the URL of where the customer can spend their reward:

  • This can be inserted into an email to direct the customer where to spend their reward
 www.mention-me.com

Received a referrer reward (mm:referrer_fulfillment)

Each time a referrer obtains a reward for referring a friend to your brand, a referrer fulfilment event will be triggered and the associated data will be sent to Emarsys.

All the different attributes associated with the referrer fulfilment are shown below:

Attribute Emarsys ESL Field Description Example



Referrer		 {{event.referrer.customerId}} An external ID you use to identify your customer other than email (i.e. Shopify ID) that has been passed to Mention Me MI9795903142
{{event.referrer.email}} Email rydercollins742@mention-me.com
{{event.referrer.firstname}} First Name Ryder
{{event.referrer.surname}} Surname Collins
Referees {{event.referrer.customerId}} Customer Id MI9795903142
{{event.referrer.email}} Email rydercollins742@mention-me.com
{{event.referrer.firstname}} First Name Ryder
{{event.referrer.surname}} Surname Collins

Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails UK Campaign
{{event.campaign.state}} State Running
Campaign Locale {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £
Experiment {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False
Offer {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off


Reward		 {{event.reward.id}} An internal Mention Me ID of the reward being given 4554
{{event.reward.fulfilledBy}} The method by which the reward is issued coupon
{{event.reward.amount}} The reward amount being offered 20
{{event.reward.type}} Type of reward being offered (could be a percent, amount, free gift) percent
{{event.reward.description}} Description - This should not be used in customer-facing emails as it is a non-customer-friendly description Referee gets 25% off when they spend over £70
{{event.reward.beforePurchase}} This indicates if the reward can be issued before the referee makes their first purchase true
{{event.reward.referrerReward}}

This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

 20%
{{event.reward.referreeReward}}

This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active

  • This can be inserted into the email to tell the referee what reward they can get
 £15
{{event.reward.couponCode}} This is the coupon code of the reward that can referrer has been given to use on their next purchase 10USDOFF-RXAAURVZ

{{event.reward.expiryDate|localized_date(contact.12, 'full')}}

This is the expiry date of the coupon that the referrer has been given

This can be inserted into an email to stress the urgency of spending their reward

By default, Mention Me sends the expiry date as Date and Time.

To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined.

To use any other date format, use the Emarsys Scripting Language

  Tuesday 24 October 2034

{{event.reward.expiryDate|localized_date('en','g') - 'now'|localized_date('en','g')}}

Use this to tell customers how many days left their coupon is valid for 

This will convert the expiry date into the number of days from now until the expiry date

 8
{{event.reward.callToActionUrl}}

This is the URL of where the customer can spend their reward:

  • This can be inserted into an email to direct the customer where to spend their reward
 www.mention-me.com


Opted into Marketing (mm:marketing_opt_in)

Each time a referee has requested to receive your newsletter at signup or if an existing customer has signed up to receive your newsletter post-purchase a dedicated event is sent to Emarsys

All the different attributes associated with the marketing opt-in are shown below:

Attribute Field Description Example


Customer		 {{event.customer.customerId}} An external ID you use to identify your customer other than email (i.e. Shopify ID) that has been passed to Mention Me MI9795903142
{{event.customer.email}} Email rydercollins742@mention-me.com
{{event.customer.firstname}} First Name Ryder
{{event.customer.surname}} Surname Collins
{{event.customer.marketingOptIn}} Marketing OptIn True
Campaign {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description UK Campaign
{{event.campaign.state}} State Running




Campaign Locale		 {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £


Experiment		 {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False






Offer		 {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off
Marketing {{event.marketing.source}} Source of the Newsletter sign-up

The source will be "newsletter-signup" or "referee-registration"

 

Submitted an NPS Score (mm:nps_score)

Each time a customer submits an NPS Score via the Mention Me NPS feature, their response will be sent to Emarsys.

 

All the different attributes associated with the NPS Score are shown below:

Attribute Field Description Example



Customer		 {{event.customer.customerId}} An external ID you use to identify your customer other than email (i.e. Shopify ID) that has been passed to Mention Me MI9795903142
{{event.customer.email}} Email rydercollins742@mention-me.com
{{event.customer.firstname}} First Name Ryder
{{event.customer.surname}} Surname Collins



Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description UK Campaign
{{event.campaign.state}} State Running





Campaign Locale		 {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £
Experiment {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False






Offer		 {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off
NPS {{event.nps.id}} NPS Score id 12473
{{event.nps.situation}} Where the NPS request was shown to the customer postpurchase
{{event.nps.segment}} Any segment that the customer was part of VIP
{{event.nps.score}} The NPS response the customer supplied  8
{{event.nps.createdDate}} The date/time when the NPS Score was submitted 2023-08-04T14:11:36.521+01:00


Discount on next order fulfilment (mm:discount_on_next_order_fulfillment)

Each time a customer obtains a reward from a non-referral post-purchase message via the Mention Me platform, a discount on next order fulfilment event will be triggered and the associated data will be sent to Emarsys.

All the different attributes associated with the discount on next order fulfilment event are shown below:

Attribute Emarsys ESL Field Description Example



Incentivee		 {{event.incentivee.customerId}} An external ID you use to identify your customer other than email (i.e. Shopify ID) that has been passed to Mention Me MI9795903142
{{event.incentivee.email}} Email rydercollins742@mention-me.com
{{event.incentivee.firstname}} First Name Ryder
{{event.incentivee.surname}} Surname Collins


Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description UK Campaign
{{event.campaign.state}} State Running




Campaign Locale		 {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £



Experiment		 {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False





Offer		 {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Smart Experiment - Referral + Choice of offer
{{event.offer.type}} Type incentive
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Incentive gets 10% off on next purchase. 
{{event.offer.variation}} Variation 0
{{event.offer.incentive.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the offer page that the customer sees Get 10% off when you make another purchase and spend over £120
{{event.offer.incentive.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the offer to drive the customer to take action Get 10% off








Reward		 {{event.reward.id}} Id  45543
{{event.reward.callToActionUrl}}

This is the URL of where the customer can spend their reward:

  • This can be inserted into an email to direct the customer where to spend their reward
 www.mention-me.com
{{event.reward.fulfilledBy}} Fulfilled by method type  coupon
{{event.reward.amount}} Amount of reward being given  10
{{event.reward.type}} Type of reward being given percent 
{{event.reward.description}} Description - This should not be used in customer-facing emails as it is a non-customer-friendly description Customer gets 10% off when they spend over £120
{{event.reward.couponCode}} This is the coupon code of the reward that can referrer has been given to use on their next purchase 10USDOFF-RXAAURVZ

{{event.reward.expiryDate|localized_date(contact.12, 'full')}}

This is the expiry date of the coupon that the customer has been given

This can be inserted into an email to stress the urgency of spending their reward

By default, Mention Me sends the expiry date as Date and Time.

To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined.

To use any other date format, use the Emarsys Scripting Language

  Tuesday 24 October 2034

{{event.reward.expiryDate|localized_date('en','g') - 'now'|localized_date('en','g')}}

Use this to tell customers how many days left their coupon is valid for 

This will convert the expiry date into the number of days from now until the expiry date

 8
{{event.reward.discountReward}}

This is the reward that the customer will be getting and is a combination of multiple reward types being offered without the need to know what type of offer is active

  • This can be inserted into the email to tell the customer what reward they can get
 10%


Propensity to refer (mm:propensity_to_refer)

Each time a customer has their propensity to refer calculated,  their propensity value will be sent to Emarsys.

This is only sent if you are running a Mention Me Smart Experiment.

 

All the different attributes associated with the Propensity to refer are shown below:

Attribute Field Description Example



Customer		 {{event.customer.customerId}} An external ID you use to identify your customer other than email (i.e. Shopify ID) that has been passed to Mention Me MI9795903142
{{event.customer.email}} Email rydercollins742@mention-me.com
{{event.customer.firstname}} First Name Ryder
{{event.customer.surname}} Surname Collins



Campaign		 {{event.campaign.id}} Campaign Id 233023
{{event.campaign.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description UK Campaign
{{event.campaign.state}} State Running





Campaign Locale		 {{event.campaign.locale.id}} Locale Id 322369
{{event.campaign.locale.localeCode}} Locale Code en_GB
{{event.campaign.locale.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description English UK
{{event.campaign.locale.languageCode}} Language Code en
{{event.campaign.locale.currencyCode}} Currency Code GBP
{{event.campaign.locale.currencySymbol}} Currency symbol £
Experiment {{event.experiment.id}} Experiment Id 712100
{{event.experiment.name}} Name - This should not be used in customer-facing emails as it is a non-customer-friendly description AB Test - Current Vs New Imagery - July 2023
{{event.experiment.variationCount}} Variation count 1
{{event.experiment.isPromotion}} IsPromotion False






Offer		 {{event.offer.id}} Offer Id 70112
{{event.offer.shortName}} Short Name - This should not be used in customer-facing emails as it is a non-customer-friendly description Variation A
{{event.offer.type}} Type referral
{{event.offer.summary}} Summary - This should not be used in customer-facing emails as it is a non-customer-friendly description Referrer gets 20% off. Referee gets 20% off
{{event.offer.variation}} Variation 0
{{event.offer.referrer.headline}} Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees Treat a friend to 20% off and get 20% off for yourself
{{event.offer.referrer.cta}} A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action Give 20% off
Propensity

{{event.propensity.segment}}

 Propensity segment

Only sent if you are running a Mention Me Smart Experiment. 

High - If customer has a high propensity to refer
or

Low - If customer has a low propensity to refer

 

 

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