What contact data is set in Emarsys by Mention Me?

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How contacts are created in Emarsys by Mention Me

The following rules will apply when sending the contact information to Emarsys:

  • Mention Me will first check to see if the customer already exists
    • If the customer does not exist on your Emarsys instance, then a new contact will be created
    • If the customer does exist on your Emarsys instance, then the existing contact will be updated with only Mention Me specific fields

Customer opt-ins

When a customer opts into your newsletter either via the referee journey or via a newsletter post-purchase overlay, the opt-in request will automatically be sent to Emarsys and the following will happen:

    • Emarsys opt-in property set
      • Set to True only if they opt-in to your newsletter on registration or via post-purchase
      • If they do not opt-in, then the opt-in value will not be set (null)
      • This will not be set for new Referrers that are created
    • Opted-in to marketing consent event sent

Customer profile attributes

The following contact information is created/updated on the Emarsys platform and can be seen on the Emarsys contacts page:


System fields - Mention Me will only update the specific system fields as specified below

Custom fields - Mention Me will create the custom contact fields on integration initiation and they will be updated when the relevant Mention Me data is sent to Emarsys

Emarsys Contact Field Field type Description Example
Email System The email address of the customer 
  • It will only be set if a new contact is created
  • It will not be updated if the value exists
 jason.jones@mention-me.com
First Name System The first name of the customer
  • It will only be set if a new Referrer contact is created
  • It will not be updated if the value exists
 Jason
Last Name System The last name of the customer
  • It will only be set if a new Referrer contact is created
  • It will not be updated if the value exists
 Jones
Country System The country of the customer
  • The Mention Me locale code will be mapped to the Emarsys country code on contact creation
    • i.e. If the Mention Me locale code is en_FR then the Country in Emarsys will be created as France
    • It will only be set if a new contact is created
  • It will not be updated if the value exists
 France
Language System The language of the customer
  • The Mention Me locale code will be mapped to the Emarsys language code on contact creation
    • i.e. If the Mention Me locale code is en_FR then the Language in Emarsys will be created as English
    • It will only be set if a new contact is created
  • It will not be updated if the value exists
 English
Opt-In System

The opt-in preference set via the referee journey or newsletter post-purchase journey only

  • Set to True only if they opt-in to your newsletter on registration or via post-purchase
  • If they do not opt-in, then the opt-in value will not be set (null)
  • This will not be set for new Referrers that are created

True
Contact Source System The source of where the contact was created
  • All contacts created by Mention Me will always have a value of Manual Input
  • It will only be set if a new contact is created
  • It will not be updated if the value exists
 Manual Input
Registered Date System The date that contact was created. It will only be set if a new contact is created
  • It will not be updated if the value exists

24.02.2023
IETF System The IETF language tag of the customer
  • The Mention Me locale code will be mapped to the Emarsys IETF Tag on contact creation
    • i.e. If the Mention Me locale code is en_FR then the IETF tag in Emarsys will be created as en-FR
    • It will only be set if a new contact is created
  • It will not be updated if the value exists
 en-FR
Mention Me Referred by Customer ID Custom A unique Mention Me ID of a referrer
  • This will only have value for referees 
  • It will be set if a Referee contact is created/updated
 86277
Mention Me Referred by  Custom

The first name of the person who referred the referee 

This will only have values for referees 

  • It will be set if a Referee contact is created/updated

Henry
Mention Me Share link Custom For referrer contacts only
  • This is the link that referrers can use to send to their friends to join your referral program
  • It will be set if a Referrer contact is created/updated
 https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly
Mention Me Dashboard link Custom For referrer contacts only
  • This is the link that referrers can use to see how many successful referees they have had
  • It will be set if a Referrer contact is created/updated
 https://demo.mention-me.com/d/2674816/9c34b0c2
Mention Me Customer ID Custom A unique Mention Me ID of the customer
  • It will  be set if a Referrer/Referee contact is created/updated
 33175
Mention Me Referrer ID Custom A unique Mention Me ID of a referrer
  • This will only have a value for referrers 
  • It will  be set if a Referrer contact is created/updated
 86277
Mention Me Referee ID Custom A unique Mention Me ID of a referee
  • This will only have values for referees 
  • It will  be set if a Referee contact is created/updated
 96453
Mention Me Created Custom If this contact was created by Mention Me then the value will be TRUE
  • This can be used to create segments for new customers created by the referral program 
  • Only customers created from the time the integration was enabled will have a value
  • It will be set if a Referrer/Referee contact is created
 True
Mention Me Is customer a Referee? Custom If this contact has registered as a referee then the value will be set to TRUE
  • This can be used to create segments to identify referees
 True
Mention Me Is customer a Referrer? Custom If this contact has registered as a referrer then the value will be set to TRUE
  • This can be used to create segments to identify the referrer
 True
Mention Me Referee Source Custom The name of the share method the referee came from OPEN-LINK
Mention Me Successful Referrals Custom Total number of successful referrals a contact has made (successful referral is defined as when the referee has made their first purchase) 5
Mention Me Total Shares Custom The total number of shares a customer has done
  • This includes historical shares (not just when the integration was enabled)
  • This includes shares via all sharing methods - not just the ones seen in Emarsys
 10
Mention Me Shares Email Custom This will be populated if the referral has shared via this share type 2
Mention Me Shares Facebook Custom This will be populated if the referral has shared via this share type 2
Mention Me Shares Facebook Messenger Custom This will be populated if the referral has shared via this share type 2
Mention Me Shares Name Sharing Custom This will be populated if the referral has shared via this share type 1
Mention Me Shares WhatsApp Custom This will be populated if the referral has shared via this share type 3
Mention Me NPS Score Custom The NPS Score submitted by the customer at post-purchase 8
Mention Me Propensity to Refer Custom

Only sent if you are running a Mention Me Smart Experiment. This will either be:

High - If customer has a high propensity to refer

Low - If customer has a low propensity to refer 

High
Mention Me ECR Activity Custom The Extended Customer Revenue (ECR) activity segment of a customer. Possible values include:
  • Active
  • Dormant
  • Lapsed 
 Active
Mention Me ECR Status Custom The Extended Customer Revenue (ECR) status segment of a customer. Possible values include:
  • High 
  • Medium  
  • Low 
 High
Mention Me ECR 12m Predicted Custom

The Predicted ECR segment of a customer in 12 months' time Possible values include:

  • High
  • Medium
  • Low
  • Lapsed
 High
Mention Me Network ID Custom The Network ID is the unique identifier of the Network that your customer belongs to N-5051-153480685
Mention Me First Share Date Custom The date when the referrer made their first share with a friend about your brand 04.10.2022
Mention Me First Referral Date Custom The date when the referrer first successfully introduced someone to your brand 12.10.2022
Mention Me Last Share Date Custom The last time the referrer shared with a friend about your brand 06.09.2023
Mention Me Last Referral Date Custom The last time the referrer successfully introduced someone to your brand 09.10.2023

Mention Me Referrer Engaged

 Custom This will only be set if the referrer has actively engaged with a referral offer and accepts the terms and conditions  TRUE



 

 

 

 

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