Emarsys Contact Field |
Field type |
Description |
Example |
Email |
System |
The email address of the customer It will only be set if a new contact is created It will not be updated if the value exists |
jason.jones@mention-me.com |
First Name |
System |
The first name of the customer It will only be set if a new Referrer contact is created It will not be updated if the value exists |
Jason |
Last Name |
System |
The last name of the customer It will only be set if a new Referrer contact is created It will not be updated if the value exists |
Jones |
Country |
System |
The country of the customer The Mention Me locale code will be mapped to the Emarsys country code on contact creation i.e. If the Mention Me locale code is en_FR then the Country in Emarsys will be created as France It will only be set if a new contact is created
It will not be updated if the value exists |
France |
Language |
System |
The language of the customer The Mention Me locale code will be mapped to the Emarsys language code on contact creation i.e. If the Mention Me locale code is en_FR then the Language in Emarsys will be created as English It will only be set if a new contact is created
It will not be updated if the value exists |
English |
Opt-In |
System |
The opt-in preference set via the referee journey or newsletter post-purchase journey only Set to True only if they opt-in to your newsletter on registration or via post-purchase If they do not opt-in, then the opt-in value will not be set (null) This will not be set for new Referrers that are created |
TRUE |
Contact Source |
System |
The source of where the contact was created All contacts created by Mention Me will always have a value of Manual Input It will only be set if a new contact is created It will not be updated if the value exists |
Manual Input |
Registered Date |
System |
The date that contact was created. It will only be set if a new contact is created It will not be updated if the value exists |
24.02.2023 |
IETF |
System |
The IETF language tag of the customer The Mention Me locale code will be mapped to the Emarsys IETF Tag on contact creation i.e. If the Mention Me locale code is en_FR then the IETF tag in Emarsys will be created as en-FR It will only be set if a new contact is created
It will not be updated if the value exists |
en-FR |
Mention Me Referred by Customer ID |
Custom |
A unique Mention Me ID of a referrer This will only have value for referees It will be set if a Referee contact is created/updated |
86277 |
Mention Me Referred by |
Custom |
The first name of the person who referred the referee This will only have values for referees It will be set if a Referee contact is created/updated |
Henry |
Mention Me Share link |
Custom |
For referrer contacts only This is the link that referrers can use to send to their friends to join your referral program It will be set if a Referrer contact is created/updated |
https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly |
Mention Me Dashboard link |
Custom |
For referrer contacts only This is the link that referrers can use to see how many successful referees they have had It will be set if a Referrer contact is created/updated |
https://demo.mention-me.com/d/2674816/9c34b0c2 |
Mention Me Customer ID |
Custom |
A unique Mention Me ID of the customer It will be set if a Referrer/Referee contact is created/updated |
33175 |
Mention Me Referrer ID |
Custom |
A unique Mention Me ID of a referrer This will only have a value for referrers It will be set if a Referrer contact is created/updated |
86277 |
Mention Me Referee ID |
Custom |
A unique Mention Me ID of a referee This will only have values for referees It will be set if a Referee contact is created/updated |
96453 |
Mention Me Created |
Custom |
If this contact was created by Mention Me then the value will be TRUE This can be used to create segments for new customers created by the referral program Only customers created from the time the integration was enabled will have a value It will be set if a Referrer/Referee contact is created |
TRUE |
Mention Me Is customer a Referee? |
Custom |
If this contact has registered as a referee then the value will be set to TRUE This can be used to create segments to identify referees |
TRUE |
Mention Me Is customer a Referrer? |
Custom |
If this contact has registered as a referrer then the value will be set to TRUE This can be used to create segments to identify the referrer |
TRUE |
Mention Me Referee Source |
Custom |
The name of the share method the referee came from |
OPEN-LINK |
Mention Me Successful Referrals |
Custom |
Total number of successful referrals a contact has made (successful referral is defined as when the referee has made their first purchase) |
5 |
Mention Me Total Shares |
Custom |
The total number of shares a customer has done This includes historical shares (not just when the integration was enabled) This includes shares via all sharing methods - not just the ones seen in Emarsys |
10 |
Mention Me Shares Email |
Custom |
This will be populated if the referral has shared via this share type |
2 |
Mention Me Shares Facebook |
Custom |
This will be populated if the referral has shared via this share type |
2 |
Mention Me Shares Facebook Messenger |
Custom |
This will be populated if the referral has shared via this share type |
2 |
Mention Me Shares Name Sharing |
Custom |
This will be populated if the referral has shared via this share type |
1 |
Mention Me Shares WhatsApp |
Custom |
This will be populated if the referral has shared via this share type |
3 |
Mention Me NPS Score |
Custom |
The NPS Score submitted by the customer at post-purchase |
8 |
Mention Me Propensity to Refer |
Custom |
Only sent if you are running a Mention Me Smart Experiment. This will either be: High - If customer has a high propensity to refer Low - If customer has a low propensity to refer |
High |
Mention Me ECR Activity |
Custom |
The Extended Customer Revenue (ECR) activity segment of a customer. Possible values include: Active Dormant Lapsed
|
Active |
Mention Me ECR Status |
Custom |
The Extended Customer Revenue (ECR) status segment of a customer. Possible values include: High Medium Low
|
High |
Mention Me ECR 12m Predicted |
Custom |
The Predicted ECR segment of a customer in 12 months' time Possible values include: High Medium Low Lapsed
|
High |
Mention Me Network ID |
Custom |
The Network ID is the unique identifier of the Network that your customer belongs to
|
N-5051-153480685 |
Mention Me First Share Date |
Custom |
The date when the referrer made their first share with a friend about your brand |
04.10.2022 |
Mention Me First Referral Date |
Custom |
The date when the referrer first successfully introduced someone to your brand |
12.10.2022 |
Mention Me Last Share Date |
Custom |
The last time the referrer shared with a friend about your brand |
06.09.2023 |
Mention Me Last Referral Date |
Custom |
The last time the referrer successfully introduced someone to your brand |
09.10.2023 |
Mention Me Referrer Engaged |
Custom |
This will only be set if the referrer has actively engaged with a referral offer and accepts the terms and conditions |
TRUE |