Having referral data in your Bloomreach platform means you have a golden opportunity to maximise your customer engagement.
But putting together the right strategy can be time-consuming.
Now, you can access pre-built scenarios and segments that make it easier to activate your advocacy data and drive the right activities targeted at your fans through our integration with Bloomreach Initiatives
Pre-built scenarios
The pre-built scenarios contain suggested copy and have the variables included from different Mention Me events to allow for easier implementation
Details for each scenario can be found below:
- Boost New Customer Acquisition : Automatically remind referred users to make their first purchase.
- Drive Repeat Purchases: Remind referrers to return and use their earned rewards.
- Increase Customer Engagement: Encourage brand advocates to share referral links with more friends.
Pre-built segments
The pre-built segments are built to allow you to identify key referral segments that you can use in future analysis and email targeting. Details of each segment can be found below:
- Shares - Identify your top sharers, medium sharers and people who have not yet shared
- Referrals - Identify your top referrers, medium referrers and people who have not yet referred
They will start to populate based on customer referral activity from the time the integration has been enabled.
Pre-requisites
- An active Mention Me powered referral program that rewards prospective new customers with a reward
- A Mention Me / Bloomreach enabled integration
- An ESP provider integrated with your Bloomreach account
- Knowledge of Bloomreach Jinja
Step 1: Download Initiatives
- Download the attachment at the bottom of this Guide
Step 2: Import into Bloomreach
1. Login to Bloomreach
2. Click on Initiatives
3. Click on Import
4. Upload the file you have downloaded and click Import
5. If you get the error when importing (Imported JSON definition has incompatible version), it can be resolved quickly by doing the following:
- Open the downloaded JSON file with a text editor (Notepad in Windows or TextEdit in Mac)
- Scroll down to the end of the file where you see "version":1.265.3
- In Bloomreach, navigate to the Help Icon on the top toolbar and make a note of your release notes number
- Replace the version number in the JSON file with your latest release notes number (e.g. if your version is 1.276 then replace v1.265.3 with v1.276)
- Save the JSON file (without renaming or changing the extension) and then re-import it into Bloomreach
- If you need any further information and help, reach out to your Mention Me CSM or submit a support request here.
That's it! The initiatives will be created for you, and you can now configure them!
Step 3: Configure Scenarios
Now that you have the initiatives, there are some tweaks you need to make to activate them:
- Change Imagery and Copy to suit your Brand
- Add in from email address and name
- Set your email integration for each email
- Set the right consent type
- Test the email by selecting a contact who received the event