Having referral data in your Bloomreach platform means you have a golden opportunity to maximise your customer engagement.
But putting together the right strategy can be time-consuming.
Now, you can access pre-built scenarios and segments that make it easier to activate your advocacy data and drive the right activities targeted at your fans through our integration with Bloomreach Initiatives
Pre-built scenarios
The pre-built scenarios contain suggested copy and have the variables included from different Mention Me events to allow for easier implementation
Details for each scenario can be found below:
- Boost New Customer Acquisition: Automatically remind referred users to make their first purchase.
- Drive Repeat Purchases: Remind referrers to return and use their earned rewards.
- Increase Customer Engagement: Encourage brand advocates to share referral links with more friends.
Pre-built segments
The pre-built segments are built to allow you to identify key referral segments that you can use in future analysis and email targeting. Details of each segment can be found below:
- Shares - Identify your top sharers, medium sharers and people who have not yet shared
- Referrals - Identify your top referrers, medium referrers and people who have not yet referred
Note: They will start to populate based on customer referral activity from the time the integration has been enabled.
Pre-requisites
- An active Mention Me powered referral program that rewards prospective new customers with a reward
- A Mention Me / Bloomreach enabled integration
- An ESP provider integrated with your Bloomreach account
- Knowledge of Bloomreach Jinja
Step 1: Download Initiatives
- Download the attachment at the bottom of this Guide
Step 2: Import into Bloomreach
-
Login to Bloomreach
-
Click on Initiatives
- Click on Import
- Upload the file you have downloaded and click Import
- If you get the error when importing (Imported JSON definition has incompatible version), it can be resolved quickly by doing the following:
- Open the downloaded JSON file with a text editor (Notepad in Windows or TextEdit in Mac)
- Scroll down to the end of the file where you see "version":1.265.3
- In Bloomreach navigate to the Help Icon on the top toolbar and make a note of your release notes number
- Replace the version number in the JSON file with your latest release notes number (e.g. if your version is 1.276 then replace v1.265.3 with v1.276)
- Save the JSON file (without renaming or changing the extension) and then re-import it into Bloomreach
- If you need any further information and help, reach out to your Mention Me CSM or submit a support request here
- Open the downloaded JSON file with a text editor (Notepad in Windows or TextEdit in Mac)
Thats it! the initiatives will be created for you and you can now configure them!
Step 3: Configure Scenarios
Now that you have the initiatives there are some tweaks you need to make to active them:
- Change Imagery and Copy to suit your Brand
- Add in from email address and name
- Set your email integration for each email
- Set the right consent type
- Test the email by selecting a contact that received the event