Understanding Available Reports in Mention Me

This article lists every available report for download from the Mention Me platform. For each report, you'll find a brief description of the data it provides, helping you select the right report for your analysis or export needs.

Available Reports and Their Data

All about referrers

• All enrolled referrers (for competitions): 
  Includes everyone enrolled with a referral offer within a specific campaign or experiment. 
  Columns: Enrolled Date, Merchant, Cohort, Situation, Email, Firstname, Surname.
• All referrers who have introduced at least one new customer (for competitions): 
  Shows referrers whose invitees have qualified as new customers. 
  Columns: Enrolled Date, Engaged Date, Qualified Referee Date, Merchant, Cohort, Situation, Referrer and Referee details.
• All referrers who have introduced at least one new or potential customer (for competitions): 
  Similar to the above, but includes all referrers who've introduced at least one new or potential customer, regardless of purchase.
• All sharing customers (for competitions): 
  Lists anyone who made at least one share of a referral offer. 
  Columns: Enrolled Date, Merchant, Cohort, Situation, Email, Firstname, Surname, Number Of Shares.
• Enrolled customers who have not shared yet: 
  Recent referrers who have not shared. 
  Includes: Referrer Email, Referrer Reward, Referee Reward.
• Recent successful referrers and the total amount spent by their friends: 
  Latest 10,000 referrers and spend by their referees. 
  Columns: first_registration_date, email, firstname, surname, number_of_offers, number_of_referrals, value_of_referrals.
• Sharing customers and their share behaviour: 
  Sharing customers with email, customer ID, which offers they've shared, share type and volume, enrolment and share dates, segment, locale.
• Successful referrers with their thank you vouchers: 
  Referrers rewarded with a voucher code (still valid). 
  Includes: Referrer details, Reward Expiry, Voucher ID, Reward Amount, list of referees, whether voucher has been used, segment.
• Top sharing customers: 
  The 100 top sharers by shares made and responses. 
  Columns: Customer Name, Email, Counted Shares, Counted Share Responses, First Share Date, Last Share Date.
• Top successful referrers: 
  The 100 top referrers by new customers introduced. 
  Columns: Customer Name, Email, First Referral Date, Last Referral Date, Total Referrals.

All about referees

• New and potential customers ordered by purchase date: 
  Referred and new customers by purchase date. 
  Includes: Registered Date, Purchased Date, Merchant Customer Id, Email, Name, Status, Referrer, Offer, Order Ids, Order Total, Currency, Opt In, custom fields.
• New and potential customers ordered by registration date: 
  Same as above, ordered by registration date.
• New and potential customers with marketing opt-in: 
  Customers who have given marketing permission. 
  Columns: Customer Email, Creation Date, Referee Registration Date, Referee Segment, Locale, Referrer Segments.
• New and potential customers with marketing opt-in and coupons: 
  Same as above, includes voucher code and referee expiry date, status, reward info.
• New and potential customers with marketing opt-in and referee registration timestamp: 
  Gives timestamp for registration. 
  Columns: Customer Email, Creation Date, Referee Registration Timestamp, Segments, Campaign.
• New customers with their first order details: 
  New referred customers and their first order data. 
  Columns: Order Date, Merchant Name, Referee Email, Referee User Id, Ids, Order Identifier, Currency, Total, Coupon Code, Custom Field.
• Potential customers who have not purchased yet: 
  Referred or new customers with valid incentives but no purchase. 
  Columns: Referee Email, Reward Description, Reward Name, Expiry, Referrer First Name, Marketing Opt In, Client Coupon Id.
• Potential customers who have not purchased yet (including expired rewards): 
  Same as above, including expired incentives.

Referrers and referees together

• CRM Feed: 
  Export of referral data for CRM integration. 
  Columns: CustomerFirstname, CustomerSurname, CustomerEmail, MerchantCustomerID, CustomerRecognisedDate, ReferredByCustomerEmail, ReferredByMerchantCustomerID, Opted In To Received Merchant Marketing Email, Referred Dates, Situation, ShareType, Segment, SignedUp, Rewarded, Qualified Dates, IsReferrer, ReferrerSegments, Share Counts, Successful Referrals.
• New customers and their referrer: 
  New customers and referrer details. 
  Columns: Order Date, Merchant Name, Referee Email, Referee Ids, Referrer Email, Referrer Ids, Campaign Name & Id, Currency, Total, Order Ids.

NPS responses

• NPS aggregated score: 
  Merchant/campaign/offer/experiment NPS performance. 
  Columns: Merchant, Offer, Experiment, Campaign, % Promoters, % Detractors, % Passives, NPSScore.
• NPS quantitative feedback: 
  Detailed customer feedback for NPS. 
  Columns: Feedback Date, Merchant, Campaign, Experiment, Offer, Email, First Name, Surname, Answer, NPSClass, Feedback.

Orders & transactions

• Order / transaction extract: 
  Extract of all received transaction data. 
  Columns: Merchant Order Id, Currency, Total, Order Date, Hashed Email.

Fulfilment feeds

• Reward audit report: 
  Which customers received which rewards. 
  Columns: Reward Date, Customer Type, Email, Name, Order Ids, Reason, Reward, Amount, Type, Referrer and Referee Info, Fulfilment Type, Coupon Id.
• Reward fulfilment feed: 
  List of rewards to fulfil (client-fulfilled only). 
  Columns: Reward Date, Customer Type, Email, Name, Order Identifiers, Reason, Reward, Amount, Type, Currency, Referrer and Referee Info.
• Reward fulfilment feed for incentivised actions: 
  As above, for non-purchase rewards. Adds Incentivised Action Identifier.

Aggregate customer insights

• Referees converting to referrers: 
  Tracks how many new customers go on to participate as referrers, share, refer, and their conversion rate. 
  Columns: Merchant Name, Qualified Referees, Who Engage As Referrer, Who Share At Least Once, Who Refer Successfully, Various Percentages.

Devices

• Referee devices: 
  Device type, experience, and conversion figures per device for referees. 
  Columns: Merchant, Major Device, Experience, Registered Referees, Incented Referees, Qualified Referees.
• Referee screen sizes: 
  Screen width, height, and conversion figures. 
  Columns: Merchant, Screen Width, Average Screen Height, Experience, Registered Referees, Incented, Qualified.
• Referrer devices: 
  As above, but for referrer enrolment/sharing.
• Referrer screen sizes: 
  As above, focusing on referrers.

Managing Abuse

• Gaming score distribution: 
  Shows how gaming (fraud) scores are distributed and who purchased/registered. 
  Columns: Merchant, Cohort Descriptor, Bucketed Gaming Score, Number Of Referrals, Referee Purchased.

Information Security

• Audit log: 
  Details of user actions and changes within the account, includes usernames, email, changes, timestamps.
• Audit user permissions: 
  List of all users with account access, roles, last login, and status (locked/unlocked).
• Security summary and actions: 
  Summary of key or at-risk actions within your account, who took those actions, and suggested remediation.

Most reports can be filtered by campaign, merchant, client account, segment, or time period. You can download results as CSV for your own analysis or upload into external systems.

Still unsure which report to use?

If you need help or a custom export, please contact Mention Me support for guidance.