The Overview area of the Mention Me platform is your executive dashboard, designed to provide a quick, comprehensive view of your customer advocacy programme. With tailored metrics, benchmarks, and real-time insights, it’s built to help marketing teams make smarter, faster decisions.
What You’ll Learn in This Guide:
- Key capabilities of the Executive Dashboard.
- How to use insights to drive strategy.
- What metrics you'll find and why they matter.
- Who it's for and how it fits into your workflow.
What You Can Do in the Executive Dashboard
1. Track Core Advocacy Metrics
Quickly measure referral programme performance with data on:
- Revenue driven by referred customers.
- Rewards issued to referrers.
- Share and conversion rates.
2. Monitor Value Generation
Understand the total contribution of your referral programme to acquisition and revenue.
3. Compare Customer Lifetime Value
See how referrer-acquired customers perform versus non-referrers, helping you focus resources on high-value segments.
4. Benchmark Against Your Industry
Compare your programme’s performance to peers in your sector and uncover areas where you can improve.
5. Analyse A/B Test Results (Optimise Users)
Review the performance of experiments and targeted segments to make data-driven campaign enhancements.
6. Track Subscriber Growth & Campaign Activity
View real-time movements in subscriber volume and experiment engagement.
Powerful Features for Busy Marketers
We understand marketers are juggling tight budgets, limited resources, and ambitious growth targets.
That’s why this dashboard is designed to:
- Give you a strategic, high-level view at a glance.
- Save time by reducing the need to dig through data.
- Provide clarity on what’s working across your referral programme.
With the Executive Dashboard, You Can:
- Instantly view your top KPIs and programme performance.
- Identify the highest-performing campaigns.
- Apply one-click filters to compare custom timeframes.
- Benchmark against industry peers.
- Navigate easily and drill down only where needed.
Video Demo
Learn how to make the most of the dashboard’s features and uncover actionable insights.
Want to Dive Deeper?
Speak to your Client Success Manager or contact us for a walkthrough of the full capabilities and how to tailor the dashboard to your brand’s goals.
Start using the Executive Dashboard to connect the dots, optimise performance, and drive your referral programme forward with confidence.