Not all sharing methods perform equally. Choosing the right ones can significantly boost referral success. While channels like WhatsApp, Facebook, and email are available, offering every option at once isn't always most effective. In many cases, focusing on a few high-performing options for your sector leads to greater engagement and conversions.
In this guide, you'll learn:
- Why certain sharing methods work better in different industries
- The top four sharing methods commonly used in your sector (desktop and mobile)
- How to balance offering choices with a simple customer journey
- The meaning of each sharing method, including unique options like Name Share
- What the "Admin" share method is and when it appears in your reporting
Use these insights as a foundation and combine them with what you know about your customers to optimise the referral journey. For personalised advice or changes, our team is here to support you.
Why It Matters
Choosing every available sharing method can overwhelm customers and impact performance. Refining your choices typically results in higher conversion rates.
Performance also varies by industry and device (desktop vs. mobile). That's why we've analysed sector-specific data to uncover what works best in your category.
Tip: Use these insights to guide your strategy, but always tailor your approach based on what works best for your own audience.
Glossary of Sharing Methods
Here's an overview of sharing methods that can appear in your dashboard or reports:
1. Email
Referral invitation sent directly from the share screen via email.
2. Link
“Copy Link” option — lets users share using any app they prefer (e.g. SMS, WhatsApp, Messenger).
3. Forwarded Email
Referral email sent to the referrer so they can forward it manually to friends.
4. Name Share
A distinctive Mention Me option that allows customers to refer friends by name, without using digital messages. Ideal for in-person scenarios or on-site prompts. Learn more about Name Share.
5. Admin (Special Case)
Appears in reporting when the referral relationship is manually created—either by your internal team or Mention Me Support.
Industry-Specific Insights
Based on collective data across your sector, we’ve highlighted the four most effective sharing methods on each platform (desktop and mobile). Use this insight to:
- Prioritise top-performing methods in your UI
- Optimise messaging around your most valuable channels
- Run A/B tests that compare sector averages vs. customer-specific preferences
Need Help?
If you'd like support tailoring your referral sharing methods for better performance, reach out to your Mention Me Client Success Manager or contact the Mention Me Support Team.
Let’s simplify your referral journey and drive better results by focusing on what works best for your customers.