Not all sharing methods perform equally, and when it comes to referral success, choosing the right ones can make a big difference. While channels like WhatsApp, Facebook, and email are all available, offering every option at once isn't always the most effective approach. In fact, focusing on a select few sharing methods, especially those proven to perform well in your sector, can lead to a significant uplift in referrals and conversions.
In this guide, you’ll learn:
- Why certain share methods work better for specific industries
- Which four sharing methods are most commonly used in your sector, broken down by desktop and mobile
- How to strike the right balance between offering options and simplifying the journey for your customers
- What each sharing method means, including unique options like Mention Me’s Name Share
- What the "Admin" share method refers to and when it appears in your reporting
Use these insights as a starting point, and combine them with what you know about your customers’ preferences to optimise your referral experience for maximum impact. As always, if you’d like personalised advice or support modifying your sharing options, our team is here to help.
Why It Matters
Offering every possible share method may seem helpful, but it can dilute engagement. Choosing a focused set of high-performing options can lead to a significant uplift in overall referral success.
Performance also varies by industry. That’s why we’ve analysed sector-specific data to show which four sharing methods perform best in your field, split by desktop and mobile.
Use these insights as a helpful starting point, but your knowledge of your audience should always take priority.
Glossary of Sharing Methods
Here’s a quick overview of the sharing options you may see in your dashboard or reporting:
1. Email
Referral email sent directly from the share page.
2. Link
“Copy link” option—allows users to share the referral via any channel (e.g., SMS, WhatsApp, Messenger).
3. Forwarded Email
An email sent to the referrer so they can forward it to friends manually.
4. Name Share
Mention Me’s unique feature that allows customers to refer friends just by naming them (works well in-store and on-site).
Learn more about Name Share here.
5. Admin (Special case)
Appears in reporting when a relationship between referrer and referee has been manually created
(e.g., by your team or Mention Me Support).
Industry-Specific Insights
We’ve crunched the numbers to identify the top-performing share methods in your sector:
- View the top 4 sharing methods broken down by device (desktop vs. mobile)
- Use this to decide where to focus the promotion of key channels
- Consider A/B testing your preferred methods vs. sector standards to find the right mix
Need Help?
If you’d like personalised advice or assistance updating your sharing options, contact your Mention Me Client Success Manager or reach out to our Support Team.
Let’s simplify your referral journey and boost results by focusing on what works best for your customers.