Not all sharing methods are created equal. A variety of factors will determine whether Whatsapp, Facebook or something else is going to drive the greatest impact for your brand. And sometimes too much choice isn’t a good thing for consumers, so being able to focus on a select few can create huge uplifts in performance.
A key factor we’ve seen having some of the biggest variety in results is the type of sector you work in.
So, to help ensure you are focusing on promoting the sharing options that will give you the biggest bang for your buck, we’ve crunched the numbers to show the top 4 sharing methods that are the most popular on your sector, both on desktop and mobile.
We suggest taking these as general guidance, your knowledge of your customer's preferences should override any generic advice.
N.B. You may find a shared method named "Admin" on your sharing activity reporting at some point - this is simply when the referrer & referee are manually connected in your dashboard (either by your team or by our Ops team)
Glossary of sharing terms:
1- Email: email sent directly from the share page
2- Link: button to copy and share via any channel
3- Forwarded email: email that gets sent to a client so they can forward when they register as a referrer
4- Name: Mention Me's unique sharing feature, read all about it here
As always, we will be happy to help you make any changes or decisions to improve your referral programme, simply contact us here.
