Indeed, it is important to note that referrers do not necessarily need to be individuals who have previously made a purchase from your business. For instance, a visitor who explores your website may take the initiative to register on your referral landing page, and in doing so, they can successfully refer a friend to your services or products.
This approach can prove to be particularly advantageous in situations where visitors may not currently have an interest in your offerings, yet they might know someone within their circle who would benefit from what you provide. Moreover, the incentive that is offered to them upon their friend's first order serves as a compelling motivator, increasing the likelihood that these individuals will eventually become customers themselves in the future.
Once an individual successfully completes the registration process, we classify that person as a Referrer, thereby recognising them as an existing customer, even if they have not made a purchase from you prior to this point. Consequently, this classification means that they would no longer be eligible to be referred by another friend, nor would they be able to claim the introductory offer that is typically available to new referrals.