Reward types refer to the various kinds of incentives offered to your customers for actions such as referrals. We have several options you can choose from when setting up the right reward for your customers. There are two reasons why it's essential to have a reward:
- Rewards provide a very direct and selfish incentive for the referrer to do something, in effect the brand is paying the referrer to do something for them.
- The reward gives the referral offer more usefulness for the referee, so a referrer can feel like they're really helping a friend out when they make the recommendation.
You should not run a referral programme without either a referrer reward or a referee reward. It never works!
Make sure you read the article around how to optimise the incentives before reading on. You can find the article here.
Here are the most common reward types used:
Discount off Next Purchase: This reward allows clients to give the referrer and/or the referee a discount on their next or first purchase. The discount can be either a percentage off or a fixed amount. For example, the referrer might receive £5 off, and the referee might get 20% off. You can set up the same or different discount values for each party.
Free Item Options: This reward is used when assigning a specific value to the reward. For example, the referrer might receive 10 free pencils with their next purchase, and the referee might receive 10 free lipsticks with their first purchase.
Free Gift: This reward offers a single item to both the referrer and the referee, such as a free camera, after a qualifying purchase.
Third-Party Voucher: This reward is suitable when a discount on the next purchase is not applicable, such as for businesses where repeat purchases are unlikely (e.g., insurance brands). If interested in this reward type, please contact support@mention-me.com for further details on how we set up with 3rd party vouchers and providers.
Gift Card for Next Purchase: This reward provides customers with a gift card for your brand.
Amount on Account: This reward gives customers points or a monetary value added to their account to use later or combine with other points already on their account.
SPEND CONSTRAINTS:
Spend constraints are rules that limit how and where a customer can use a discount or reward. Here are some common types of spend constraints:
Minimum Spend
The customer needs to spend a certain amount before they can use the discount. For example, they might need to spend at least £50 to use a £10 off coupon.
Specific Products or Categories
The discount can only be applied to certain items or categories. For instance, a 20% off coupon might only be valid for clothing and not for electronics.
REWARD FULFILMENT:
The majority of the rewards mentioned above are provided through voucher codes, especially for discounts. However, there are other methods for fulfilling different types of rewards. For more information, please refer to our help article about reward fulfilment.
