Referral offers are designed to attract new customers to your business by providing them with enticing incentives. However, there are instances when existing customers may attempt to take advantage of these offers, which can lead to unnecessary discounts being issued or, worse, a frustrating experience for customers who are unable to redeem a voucher that is not intended for them. This situation can not only diminish the perceived value of your referral programme but also negatively impact customer satisfaction.
Fortunately, Mention Me has a solution to prevent such occurrences from happening. As soon as the referral tags are activated on your website, our platform immediately begins to compile a comprehensive list of existing customers. This proactive measure ensures that these individuals are effectively barred from claiming any introductory offers that are exclusively available to new customers, thereby safeguarding your promotional strategy and maintaining the integrity of the customer experience.
In addition to the automatic exclusion of existing customers, you also have the option to provide Mention Me with a pre-existing list of customers when you launch your referral programme. This allows you to take further control over who is eligible to claim rewards. We recommend that you implement a time constraint on this list, such as including only those customers who have made a purchase within the last nine months. This approach not only reinforces the integrity of your referral programme but also enables you to leverage referrals as part of your reactivation campaigns, encouraging lapsed customers to return.