About this Flow
With this flow, you can remind existing customers (referrers) to use their new coupon codes they have received from introducing a friend to your brand.
By implementing this flow you can encourage existing customers to help:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
The flow utilises data sent from Mention Me to Klaviyo through the integration and the Flows functionality of Klaviyo
The pre-built flows contain suggested copy and include variables from Mention Me events and customer profile attributes to allow for easier implementation.
Pre-requisites
- An active Mention Me powered referral program that rewards existing customers with a reward
- The latest version of the Mention Me / Klaviyo enabled (You can check this by clicking here)
- If the Integration state says Enabled, then you are on the latest version
- If the Integration state says Not Connected, then you will need to set it up by following this guide
- If the Integration state says Enabled, then you are on the latest version
- Knowledge of Klaviyo Personalisation variables
Supported channels
Basic workflow
- An existing customer of your brand gets a coupon when they have introduced a friend to your brand (Email sent by Mention Me).
- Because of GDPR restrictions, Mention Me is not allowed to send follow-up reminders, so we recommend that you send the reminders.
- A reminder email (subject to consent) is sent to them to use the coupon if they have not purchased since entering the flow
- Further reminders are sent at different times to encourage the customer to use their coupon if they have not purchased since entering the flow
Note: The suggested wait periods are longer because the referrer coupon validity period is longer than the referee coupons, but you can change these to suit your brand.
Steps to create the flow
- Install the pre-configured flow
- Add a Placed Order filter to the trigger
- Add content to the reminder emails
- Test the preview of the emails
- Activate the flow
Step 1: Install the flow
- Login to Klaviyo and click flows
- Select Mention Me from the list of integrations
- Select the Referrer Coupon Reminder
Step 2: Add a Placed Order filter to the trigger
- Edit the Flow Trigger and add a Profile Filter to only target referrers who have Placed an Order Zero times since entering the flow
- This is needed to ensure you don't send reminders to referrers who have already purchased since they got their reward
- When adding in the filter, ensure that you use the Placed Order purchase event from your e-commerce platform that you have linked to Klaviyo (i.e. Shopify, BigCommerce)
Step 3: Add content to each email
- Update the emails to include images and styling to suit your brand
- Mention Me has created some default content with suggested variables (for your email subject and email body) to help you formulate the right message.
- If creating your own email, make sure to include these key variables.
- Add product recommendations to help drive the purchase
Examples of multiple reminders with the event variables placeholders:
| Referrer coupon Reminder: 1st Reminder | Referrer coupon Reminder: 2nd Reminder | Referrer coupon Reminder: 3rd Reminder |
|---|---|---|
|
Subject line: Hey {{ first_name|default:'there' }}, Don't forget, you have a {{ event|lookup:'Referrer Reward'|default:'' }} discount off your next purchase!
Your code is valid for {{ event|lookup:'Coupon Expiry'|format_date_string|timeuntil|replace_last:",| and" }} until {{ event|lookup:'Coupon Expiry'|format_date_string|date:'d F o' }}
|
Subject line: Hey {{ first_name|default:'there' }}, You have a {{ event|lookup:'Referrer Reward'|default:'' }} voucher that expires soon, don't miss out!
Your code is valid for {{ event|lookup:'Coupon Expiry'|format_date_string|timeuntil|replace_last:",| and" }} until {{ event|lookup:'Coupon Expiry'|format_date_string|date:'d F o' }}
|
Subject line: Hey {{ first_name|default:'there' }} Hurry, your {{ event|lookup:'Referrer Reward'|default:'' }} voucher expires in {{ event|lookup:'Coupon Expiry'|format_date_string|timeuntil|replace_last:",| and" }}. Simply add the code below at checkout to activate your discount:
Your code expires on {{ event|lookup:'Coupon Expiry'|format_date_string|date:'d F o' }}
|
Examples of multiple reminders with the completed event variables:
Referrer coupon Reminder: 1st Reminder
Referrer coupon Reminder: 2nd Reminder
Referrer coupon Reminder: 3rd Reminder
Personalisation variables used in emails
The following personalisation variables from Mention Me data are used in the emails:
| Klaviyo Personalisation Variable | Description | Example |
|---|---|---|
| {{ first_name|default:'there' }} | This pulls through the customer's first name. If does not exist then a placeholder of "there" is added. You can change the placeholder value to something you prefer |
"Ryder" or "there" |
| {{ event|lookup:'Referrer Reward'|default:'' }} |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active |
£15 or 30% |
| {{ event|lookup:'Coupon Code' }} | This is the coupon code of the reward that the referrer has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
|
{{ event|lookup:'Coupon Expiry'|format_date_string|timeuntil|replace_last:",| and" }} |
Use this to tell referrers how much time is left until their coupon expires. This will convert the expiry date into the time left |
1 week and 5 days |
| {{ event|lookup:'Coupon Expiry'|format_date_string|date:'d F o' }} |
This is the expiry date of the coupon that the referrer has been given.
To use any other date format, use the Klaviyo Date Variables |
Wednesday, 19 of July 2023 |
| {{ event|lookup:'Call to Action URL' }} |
This is the URL of where the customer can spend their reward This can be added to the CTA button on the email as the link to where the customer needs to use their coupon |
www.mention-me.com |
Step 4: Test the preview of the email
- Test the preview of each email by clicking Preview & test
- Select a customer from the filter who has met the criteria of being triggered in the event
- The email will be populated with the relevant event information
Examples of multiple reminders in preview mode with compiled data:
Referrer coupon Reminder: 1st Reminder
Referrer coupon Reminder: 2nd Reminder
Referrer coupon Reminder: 3rd Reminder
Step 5: Activate the flow
- Once you are happy with the content and you have tested the emails, you can activate the flow
- Click Review and turn on in the flow design screen to activate
If you need any help with the creation of the flows, please reach out to the Support or On Demand team using the help form here.
