About This Flow
This flow reminds existing customers (referrers) to use their Mention Me coupon codes received after referring a friend.
Implementing this flow helps you:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Improve long-term Retention
It uses data shared from Mention Me to Klaviyo via their integration, leveraging the Klaviyo Flows feature. Pre-configured flows contain a sample copy and use Mention Me events and profile attributes for dynamic personalisation.
Pre-requisites
1. An active Mention Me referral programme that rewards customers
2. The latest Mention Me × Klaviyo integration (check here)
- Enabled: You're using the latest version.
- Not Connected: Follow this setup guide.
3. Familiarity with Klaviyo personalisation variables
Supported Channels
Basic Workflow
1. The referrer gets a coupon when referring a friend (initial email is sent by Mention Me).
- Per GDPR, Mention Me cannot send follow-up emails—set those up in Klaviyo.
2. Reminder emails are sent (subject to marketing consent) if no purchase has been made
3. Additional reminders are sent at different intervals if the coupon remains unused
Suggested wait times are longer than for referees due to longer coupon expiry windows, but you can adjust as needed for your brand.
Steps to Create the Flow
Step 1: Install the Flow
1. Log in to Klaviyo and go to the Flows section.
2. Select Mention Me from the Integrations menu.
3. Choose Referrer Coupon Reminder
Step 2: Add a Placed Order Filter
1. Edit the flow trigger
2. Add a profile filter to include only referrers who have Placed Order = 0 times since entering the flow.
Use the Placed Order event from your eCommerce platform (e.g., Shopify, BigCommerce).
Step 3: Add Email Content
1. Update design and branding: add your own images, colour, layout
2. Include Mention Me recommended variables (see below)
3. Add product recommendations if relevant
Dynamic Variables (for copy personalisation)
| Variable | Description | Example |
|---|---|---|
| {{ first_name|default:'there' }} | Pulls the referrer's name. Defaults to "there" | e.g. Ryder or "there" |
| {{ event|lookup:'Referrer Reward' }} | The reward the referrer received | £15 or 30% |
| {{ event|lookup:'Coupon Code' }} | The actual coupon code granted | 10USDOFF-RXAAURVZ |
| {{ event|lookup:'Coupon Expiry'|format_date_string|timeuntil }} | Time left until expiry | 1 week and 5 days |
| {{ event|lookup:'Coupon Expiry'|format_date_string|date:'d F o' }} | Date of expiry in full format | Wednesday, 19 July 2023 |
| {{ event|lookup:'Call to Action URL' }} | URL where the discount can be used | www.mention-me.com |
Step 4: Test Each Email
1. Click Preview & Test for each email in the flow
2. Select a test user who meets the flow criteria
3. Confirm personalisation and formatting appears as expected
Step 5: Activate the Flow
1. Once you’ve tested and approved all the content
2. Click Review and Turn On
Need more help? Contact our Support Team.