About this Flow
With this flow, you can encourage your top brand advocates to keep on sharing with their friends to receive additional rewards.
By implementing this flow you can encourage existing customers to help:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
The flow utilises data sent from Mention Me to Klaviyo through the integration and the Flows functionality of Klaviyo
The pre-built flows contain suggested copy and include variables from Mention Me events and customer profile attributes to allow for easier implementation.
Pre-requisites
- An active Mention Me powered referral program that rewards existing customers with a reward
- The latest version of the Mention Me / Klaviyo enabled (You can check this by clicking here)
- If the Integration state says Enabled, then you are on the latest version
- If the Integration state says Not Connected, then you will need to set it up by following this guide
- If the Integration state says Enabled, then you are on the latest version
- Knowledge of Klaviyo Personalisation variables
Supported channels
Basic workflow
- An advocate of your brand successfully refers a friend
- After 4 days a reminder email (subject to consent) is sent to them to share again with their unique sharelink that they can pass on to their friends
- Because of GDPR restrictions, Mention Me is not allowed to send follow-up reminders, so we recommend that you send the reminders.
- After 14 days, another reminder email is sent
Steps to create the flow
- Install the pre-configured flow
- Add content to the reminder emails
- Test the preview of the emails
- Activate the flow
Step 1: Install the flow
- Login to Klaviyo and click flows
- Select Mention Me from the list of integrations
- Select the Referrer Share Again Reminder
Step 2: Add content to each email
- Update the emails to include images and styling to suit your brand
- Mention Me has created some default content with suggested variables (for your email subject and email body) to help you formulate the right message.
- If creating your own email, make sure to include these key variables.
Examples of multiple reminders with the event variables placeholders:
| Referrer share again: 1st Reminder | Referrer share again: 2nd Reminder |
|---|---|
|
Subject line:
{% if person|lookup:'Mention Me Referrals'|gt:1 %}
So far, you have recommended {{ person|lookup:'Mention Me Referrals' }} friends! {% else %} So far, you have recommended {{ person|lookup:'Mention Me Referrals' }} friend! {{ event|lookup:'Offer Subject Copy'|default:'' }}
Simply pass on your unique sharelink below to your friends:
{{ person|lookup:"Mention Me Share link"|default:'' }}
You can also tell your friends to mention your name in the checkout!
|
Subject line:
{% if person|lookup:'Mention Me Referrals'|gt:1 %}
Thank you for referring {{ person|lookup:'Mention Me Referrals' }} friends to our brand! {% else %} Thank you for referring {{ person|lookup:'Mention Me Referrals' }} friend to our brand! {{ event|lookup:'Offer Subject Copy'|default:'' }}
Simply pass on your unique sharelink below to your friends:
{{ person|lookup:"Mention Me Share link"|default:'' }}
You can also tell your friends to mention your name in the checkout!
|
Examples of multiple reminders with the completed event variables:
Referrer share again: 1st Reminder
Referrer share again: 2nd Reminder
Personalisation variables used in emails
The following personalisation variables from Mention Me data are used in the emails:
| Klaviyo Personalisation Variable | Description | Example |
|---|---|---|
| {{ first_name|default:'there' }} | This pulls through the customer's first name. If does not exist then a placeholder of "there" is added. You can change the placeholder value to something you prefer |
"Ryder" or "there" |
| {{ person|lookup:"Mention Me Share link"|default:'' }} |
The unique link that referrers can send to their friends to join your referral program. |
https://demo.mention-me.com/m/olk/se8fp-adrian-parris |
| {{ person|lookup:'Mention Me Referrals' }} | The total number of successful referrals your customer has made |
5 |
|
{% if person|lookup:'Mention Me Referrals'|gt:1 %}
So far, you have recommended {{ person|lookup:'Mention Me Referrals' }} friends! {% else %} So far, you have recommended {{ person|lookup:'Mention Me Referrals' }} friend! |
This checks to see if your customer has made more than 1 referral and changes the suggested copy to reflect if they have made more than 1 friend. If more than 1 friend, then the copy mentions "friends" |
So far, you have recommended 1 friend or So far, you have recommended 5 friends |
| {{ event|lookup:'Offer Subject Copy'|default:'' }} | This shows the latest referral offer the referrer is enrolled in and what they can get for referring their friends |
Treat a friend to 10% off and get £10 off for yourself |
Step 3: Test the preview of the email
- Test the preview of each email by clicking Preview & test
- Select a customer from the filter who has met the criteria of being triggered in the event
- The email will be populated with the relevant event information
Examples of multiple reminders in preview mode with compiled data:
Referrer share again: 1st Reminder
Referrer share again: 2nd Reminder
Step 4: Activate the flow
- Once you are happy with the content and you have tested the emails, you can activate the flow
- Click Review and turn on in the flow design screen to activate
If you need any help with the creation of the flows, please reach out to the Support or On Demand team using the help form here.
