The definition of a new (referred) customer
A referee who purchases on your website for the first time. Mention Me uses email address as the unique identifier. We do not track referrals from voucher codes and we unfortunately have no way of tracking voucher redemption.
New customer acquisition
Clients often track referral performance using referral code redemptions, but this overlooks customers who haven’t used a code. Instead, we use email addresses to identify if new customers have been referred and by whom.
New customer attribution
Our attribution is based on first click.
For example, if Sally clicks a link shared by a friend and registers for a referral offer, but places her first order using a better offer (i.e. a new customer discount), we’ll still attribute her to referral as this is how she originally discovered your brand.
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